Description
The only book that reveals women’s unique strengths in leading successful startups—straight from the entrepreneurs themselves! Do women really run their businesses differently than men? Yes! They do it by trusting their intuition, focusing on relationships, and putting more emphasis on life balance.
 
In this dynamic book, successful entrepreneur Elizabeth Cogswell Baskin gives the true, nitty-gritty details of what it really means to start and run a business like a girl, including:
The Labor Pains of Successful Startup—Summoning the strength, endurance, and positive thinking necessary to breathe life into a new business
Grab Your Partner and Do-Si-Do—Why a partnership might—or might not—be right for you
How to Be the Boss Without Being a Bitch—Maintain your authority while building supportive relationships with your team
What Doesn’t Kill You Makes You Stronger—Learn how others survived tough times—from financial woes to staff turnover

How to Run Your Business Like a Girl takes readers behind the scenes of woman-owned companies in a variety of industries—from retail and manufacturing to PR and consulting. This insider’s tour provides first –hand accounts of how these entrepreneurs deal with the various stages of the business cycle, from startup to staffing to the possibility of selling out—and shows readers how to have a great business and a great life—at the same time!

Level: Intermediate
ISBN: 1593374550
ISBN-13: 9781593374556
Format: Paperback, 256pp
Publisher: Adams Media Corporation
Pub date: 2005
 
Contents
Acknowledgments
Introduction
Chapter One: Do You Have the Entrepreneurial Itch?
Chapter Two: The Principles That Guide the Business
Chapter Three: The Labor Pains of a Successful Startup
Chapter Four: Grab Your Partner and Do-Si-Do
Chapter Five: Where You go When You Go to Work
Chapter Six: How Was Your Day?
Chapter Seven: How to Be the Boss Without Being a Bitch
Chapter Eight: What Doesn’t Kill You Makes You Stronger
Chapter Nine: Cracking the Code on Marketing and Sales
Chapter Ten: Time to Start Your Own Startup
Epilogue
Index

About the author
Elizabeth Cogswell Baskin is the president/creative director of Tribe, Inc., an Atlanta-based ad agency working with national consumer brands such as Porsche and Whole Foods Market. She runs her $2-million company from her home in Atlanta, Georgia.

Dietetic professionals
CPE Level: 2
Suggested Commission on Dietetic Registration Learning Need Codes: It is the sole responsibility of the dietetic professional to determine the learning need code met by a course. numedix.com provides the following "suggested" codes, but the professional can deviate from them if they feel another need is met.
1000 Professional skills
1010 Career planning, job search, goal setting
1070 Leadership, critical and strategic thinking
1120 Time and stress management, life balance
6030 Education theories and techniques for adults
7000 Business and management
7020 Conflict management
7030 Contract management
7070 Entrepreneurship, private practice
7080 Financial management
7090 Human resources management, labor relations
7150 Negotiation