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Mindless Eating
Why We Eat More Than We Think
Brian Wansink, Ph.D.
10 CPEU or CE hours

Course: $58

Includes book & CE exam
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CE exam only: $48
"Download on demand" available

Description
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating—or why you’re even eating at all. Does food with a brand name really taste better? Do you hate brussel sprouts because your mother did? Does the size of your plate determine how hungry you feel? How much would you eat if your soup bowl secretly refilled itself? What does your favorite comfort food really say about you? Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. 

How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose—instead of gain—ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office—even at a vending machine—wherever you decide to satisfy your appetite.

ISBN: 0553804340
ISBN-13:
9780553384482
Format: Hardcover, 288pp
Publisher: Bantam Books
Edition Description: 1ST
Pub date: 2006


Dietetic professionals
CPE Level: 2
Suggested Commission on Dietetic Registration Learning Need Codes: It is the sole responsibility of the dietetic professional to determine the learning need code met by a course. numedix.com provides the following "suggested" codes, but the professional can deviate from them if they feel another need is met.
4000 Wellness & public health
4080 Government-funded Food & Nutrition Programs
5370 Weight management, obesity
6000 Education, training and counseling
6010 Behavior change theories, techniques
8018 Environmental, agricultural and technologic influences on food systems
8050 Food distribution and service


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