Description
In a competitive, global economy, you need to stand out.  Whether you’re hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is sure: The world has no room for shrinking violets.

Self Marketing Power is about business, career and life success.  It’s perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.

Through fascinating examples and entertaining stories, you will learn how to:
• Build a personal brand and promote it to your personal target audience
• Think like a politician in order to get ahead in business
• Establish name recognition and become a “celebrity” inside your sphere of interest
• Get real results from your networking efforts
• Exploit your current job for self marketing benefits
• Become a superstar in your profession
• Develop an expertise and become a sought-after speaker, consultant and source for news stories

Level: Intermediate
ISBN: 097974380X
ISBN-13: 9780979743801
Format: Paperback, 255pp
Publisher: Keynote Publishing LLC
Pub date: 2008

Contents
Preface
Acknowledgments
Introduction: Are You Ready to Change Your Future?
1. What is Self Marketing?
2. No Room for Shrinking Violets: Why You Must Market Yourself
3. The 8 Critical rules of the Game and How to Win
4. Who Are You? It All Starts with Name Recognition
5. Get Involved: Find Opportunities Where You Least Expect Them
6. Start Self Marketing Inside Your Current Company
7. You’re Not the Average Joe: Leveraging Formal Networking
8. Hand-to-Hand Combat: In the Trenches of Informal Networking
9. Harness the Media
10. Speak and Write Your Way Out of Obscurity
11. Anytime, Anywhere: Unleash the Power of the Internet
12. Think Like a Marketer
13. Bend All the Rules: Creativity is Key
14. Never Stop Learning
15. From Ordinary to Extraordinary: Planning, Goal Setting and Time Management
16. Make It Look Easy: Perpetual Professionalism
17. From “Don’t Know You” to “Can’t Live Without You”
18. Take Your Foot Out of Your Mouth and Roll with the Punches
19. Tons of Room at the Top: The Attitude and Altitude of Success
20. You: The Superstar
About the Author
More Self Marketing Resources
Index

Book author
Jeff Beals’ diverse background makes him the ideal person to reveal and explain the secrets of self marketing.  As a commercial real estate executive, radio talk show host, newspaper columnist and part-time college professor, Beals understands how to synthesize wide-ranging experiences into one very successful career.

Dietetic professionals
CPE Level: 2
Suggested Commission on Dietetic Registration Learning Need Codes: It is the sole responsibility of the dietetic professional to determine the learning need code met by a course. numedix.com provides the following "suggested" codes, but the professional can deviate from them if they feel another need is met.
1000 Professional skills
1010 Career planning, job search, goal setting
1070 Leadership, critical and strategic thinking
1130 Verbal communication skills, presentations
1140 Written communication skills, publishing